This increases C2’s performance credibility and strengthens its relationships with affiliates.
CAKE’s platform offers a fully customizable white-label environment through which C2 can run affiliate campaigns.
But as sound as this tenet may be, it also underscores what experts see as a major problem in relationships today: We frequently expect a little too much, a little too soon. "People want to rush into a relationship and they want it all to work out right away.
They become very concerned if the other person doesn't call them quickly or doesn't want to see them with increasing frequency," says Jo Ann White, a relationship expert and psychology instructor at Temple University in Philadelphia. Many times, she says, one partner simply doesn't want to move that fast.
"I always tell my female clients not to have sex until he says 'I love you' -- because if you become intimate too soon you'll be thinking 'Oh, now we're a couple,' while he's thinking 'Oh boy that was sure fun,'" says Darnay, author of the book .
C2 selected the CAKE platform because of its ability to automate and simplify many aspects of the affiliate campaign management process, as well as track multiple events along a consumer’s conversion journey.
Specifically, C2 wanted to place a pixel on a series of events within the same campaign and attribute each step individually to quantify the performance of each contributor.