In this article, we’ll look at the top Chinese apps, including local market leaders such as Dianping, the Yelp of China, and the few US apps that are successful in China, such as the NBA app and Uber, and discuss how content, graphics and tone can make or break an app’s success.
As tantalizing as it sounds for marketers to tap into the pool of well over 500 million smartphone users, China has historically been a hard market to crack.
The way it works is that you localize an app and submit the APK (Android application package) to several app stores.
Then, you talk to the app stores’ reps and see what they offer in exchange for the right to be the first one to have it.
We Chat Localizing in China is no small feat, so prepare to adapt to the expectations of local users.
I’ve marketed several mobile apps in European and US markets, and my apps have been featured many times in the App Stores in Russia, Israel, Spain, Germany and the US.
Mainstream users in China don’t use social platforms such as Facebook and Twitter because of the government ban (they would have to access those and other banned websites through a VPN, which is too costly for many Chinese).